CotterWeb extends partnership with GSN Digital.
GSN Digital, the interactive division of Game Show Network (GSN), today announced it has extended its multi-year contract with InboxDollars, a leading provider of online loyalty marketing services. Through this exclusive deal, GSN Digital will provide its online cash competitions through InboxDollars and its sister brand, SendEarnings, which are both online rewards and loyalty marketing clubs.
Under the terms of the agreement, InboxDollars and SendEarnings will reward members for entering GSN's online game tournaments for cash and prizes via its destination sites GSN.com and WorldWinner.com. Since gamers must register for a GSN account before they can play, the partnership will have a substantial role in driving player acquisition rates.
InboxDollars and SendEarnings currently reward more than 17.0 million members for participating in a variety of product and service trials, market research studies, and online activities including searching the web, watching videos, shopping and playing games. Working with GSN Digital, InboxDollars offers consumers cash for every dollar they spend entering GSN cash competitions.
"Our partnership with InboxDollars has been extremely lucrative in helping us grow our base of loyal players, which is critical to our business goals," said Peter Blacklow, executive vice president of GSN Digital. "InboxDollars has an audience of millions of highly qualified loyalty members and many of them are a perfect match to our target audience. The results we've seen through the years working with InboxDollars demonstrate that its members are very interested in the casual game competitions we offer."
We're very excited to extend our partnership with GSN Digital," said Daren Cotter, founder and CEO, InboxDollars. "Our members enjoy the games and community that GSN Digital provides via its casual games sites, and we look forward to the new, exciting games and contests the company will develop over the coming years."
About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com.
About InboxDollars
Founded in 2000, InboxDollars (www.inboxdollars.com) is a leading provider of online loyalty marketing services through its two rewards clubs, InboxDollars.com and SendEarnings.com. Combined, InboxDollars and SendEarnings provide more than 17.0 million loyal members the opportunity to be rewarded for participating in various product and service trials, marketing research surveys and other online activities, such as searching the web, watching videos, shopping and playing games. The company provides advertisers and marketing research firms an efficient means to reach a targeted online audience and to pay only for performance that meets or exceeds their expectations.